“Afternoon drinking, with low-ABV style beverages and aperitivo-style cocktails, is becoming more accessible and readily available, pushing the social aspect of an afternoon cocktail as opposed to the high alcohol effects of all-day consumption.” These low-proof options also allow for sessionability.“The cocktail is not reserved for the dinner time slot any longer,” says Ryan Sabor of The Quoin in Wilmington, Delaware. One of the biggest drivers of the non-alcoholic market isn’t abstainers - it’s regular drinkers looking to break up their alcohol with thoughtful, delicious no– or low-proof options. “Shim cocktails bring more of the world’s most historical spirits to the forefront, like vermouth, sherry and amaro, to create something herbaceous and bold with less guilt than a full-octane drink, and in turn challenge us bartenders to go out of the box to create a more diverse imbibing experience,” says Michelle. That being said, I think we’ll see those zero proof spirits being integrated into other cocktails as ways of lowering the ABV but still packing flavor.”Īlongside no-proof options, Michelle also foresees the rise of shim cocktails: drinks that feature less than half an ounce of standard proof spirits. “With the large influx of NA spirits hitting the market, I think it’s fair to say we will see a dramatic increase in zero-proof cocktails on menus. Natalie Newberry of The Continental in Nashville agrees. As a whole, we have merely scratched this surface on this topic and I'm excited to see more of it at the forefront.” “Seeing more inclusivity is another big trend. “I hope to see more care and craft in non-alcoholic offerings,” says Adam Morgan, bar manager of Husk Nashville. The fact that there’s enough product to stock shelves and demand to stay open says it all - non-alc is here to stay. There’s Hekate “elixir lounge” in New York, Awake “sober bar” in Denver, Houston’s Sans Bar, and Wildcrafters in Jacksonville. Boisson, a chain of non-alcoholic bottle shops, alone has ten different locations from coast to coast.Īnd there are the bars. There are over fifty different sober bars and bottle shops in the United States. Over the last twelve months 6h4 spirits sector has seen a huge proliferation of non-alcoholic bottle shops. There are also dedicated homes for these products.
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